How it works

1. You run the Brand Personality session for your client and their staff
This process helps groups define and agree their joint brand personality in a way they can engage with and understand completely. 

By leaving out personal taste (I don't like blue, I like red etc) the conversation centres around personality which people easily understand. Each group member can relate these personalities to lived experience in the day to day of the business so it's all natural, authentic and honest.

2. You reach a group consensus
As a group you agree a core set (4-7) of personality types for the client which give a multi-dimensional profile that defines all the unique aspects that make up the brand and this sets the tone for all the creative that follows.

3. The creative work comes from that agreement
The creative team use the personality as raw material for all brand work content strategy and a strong written tone of voice. The client team can see elements of their contribution reflected in the work with a clear frame of reference for all creative choices. This leads to slicker project flow with less alterations bolder concepts and happier clients.