Brand
Personality®

Brand Personality is an easy to use collaborative digital tool to carry out your own on-line brand personality sessions with your clients. This process helps you take the lead to define and agree your clients brand personality in a way they can engage with and understand completely.

It gives you the designer exactly the raw material you need to underpin and rationalise your designs.

This leads to slicker creative project flow with less alterations, bolder concepts and happier clients.

You will receive your own unique log-in to brandpersonalityworkshop.co.uk

Once you and your client log-in to the new space with your own unique password they will be able to submit their archetype shortlist to your supplied email address.

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All you need to run your own physical brand personality workshop.

Online training session developed by Mat Lazenby, Creative Director at LazenbyBrown. Training will cover:

• How the process works
• Self-confidence in presentation and facilitation
• How the process can be priced in your business
• Troubleshooting
• Achieving consensus and client buy-in
• One year's access to the online brand personality platform for running sessions online

Session toolkit including a full set of double-sided workshop cards, showing the personality type and the pros and cons for that personality type choice.

Once training is complete you can add the brand personality expert practitioner badge to your presentations, email signature and digital presence.

You will also receive a full years access to the online brand personality platform for running sessions online.

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