- Q: Have I heard of the brand archetype process before?
A: Yes, it's been used within design and marketing for years - normally in pursuit of a single defining archetype, we've found our approach is a much more effective way of achieving consensus and agreement.
- Q: What sort of client should I use this process on?
A: Anyone, we have seen our process work successfully for charities, council departments, start-up tech firms, solicitors, arts organisations, town and cities for place branding, the list just goes on and on.
- Q: Who's behind the Brand Personality process?
A: Mat Lazenby, co-founder of award-winning brand design agency LazenbyBrown has developed and adapted the use of the process, finely tuning its delivery and resources over 16 years delivering brand strategy to a wide range of clients over hundreds of workshops.
- Q: What do I do if I can't use the process?
A: The cards and workshop approach give designers and creatives a common language to frame brand discussions with clients. We offer regular Zoom training sessions for those who wish to perfect the approach.
- Q: Can I email the team behind Brand Personality?
A: Sure info@brandpersonality.co.uk
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