Brand projects need process

The design strategy for branding projects, powered by personality, not personal taste

So, the design process is a bit broken

All too often there's no proper brief, too many cooks, opinions driven by personal taste, no time or budget for strategy and sadly, no crystal balls.

What's needed is a simple brand personality process that fits perfectly with your (and your clients) existing workflow. Filling the blanks in the brief with a lean, trust-inspiring, creative workshop.

Our brand process draws on the 60 personality types pioneered by the psychoanalyst Carl Jung, think of them as characters in every film you've ever seen; from Maverick to Samaritan, agree these with your client and you have established the 'feel' of their brand on day one, everything flows from there; brand landscape, content strategy, tone of voice - everything.

A lean, productive 1hr creative session with the brand waffle and marketing speak left out.

A clear, repeatable strategy that your clients can truly understand and engage with. A process to transform you from stressed-out supplier to trusted consultant.

Agencies and clients love this process

We found the Brand Personality workshop useful, the discussions it provoked in the team were really valuable. It gave us a whole new way of expressing what we do and what really sets us apart
Eleanor Mercer Head of Marketing, Martin House Children's Hospice

With a brand personality process you can get client and creative team on the same page from day one
Samantha Ware, CEO, Disruptor Media

The brand personality process is a really engaging way of helping clients to express how they want their brand to behave, both visually and through its tone of voice
Rachel Goddard, Managing Director, Intandem Communications

3 simple steps to better brand projects

Step 1 - Buy your toolkit

Purchase your Brand Personality toolkit and book your 1 to 1 training, in it you'll cover;

- How the process works
- Self-confidence
- How the process can be priced
- Troubleshooting
- Achieving client buy-in

Step 2 - Develop your offer

Once you have developed the confidence and know-how you can add the brand personality process to your creative skillset, and cascade the training to staff.

You can develop the quality of your projects and allow you to attract a different class of client and project. As well as refreshing existing client relationships.

Step 3 - Create & Present

As your confidence grows you can evolve and embed the personality process more into your business.

In joining the Brand Personality community you can access further training to show you how to use the brand personality process to define;

- content strategy
- company culture
- staff morale and cohesion

Brand Personality digital platform access

Regular price: £299.00
Sale price: £299.00
Regular price
Unit price: per

Tax included.

The Brand Personality is an easy to use collaborative digital tool to carry out your own on-line brand personality sessions with your clients. This process helps you take the lead to define and agree your clients brand personality in a way they can engage with and understand completely.

It gives you the designer exactly the raw material you need to underpin and rationalise your designs.

This leads to slicker creative project flow with less alterations, bolder concepts and happier clients.

You will receive your own unique log-in to brandpersonalityworkshop.co.uk

Once you and your client log-in to the new space with your own unique password they will be able to submit their archetype shortlist to your supplied email address.

Cost is for 1 years access.

Brand Personality workshop toolkit with training and online access

Regular price: £599.00
Sale price: £599.00
Regular price
Unit price: per

Tax included.

All you need to run your own brand personality workshop.

Online training session developed by Mat Lazenby, Creative Director at LazenbyBrown. Training will cover

How the process works
Self-confidence in presentation and facilitation
How the process can be priced in your business
Troubleshooting
Achieving consensus and client buy-in
One year's access to the online brand personality platform for running sessions online

Session toolkit including a full set of double-sided workshop cards, showing the personality type and the pro's and con's for that personality type choice. Once training is complete you can add the brand personality expert practitioner badge to your presentations, email signature and digital presence.

You will also receive a full years access to the online brand personality platform for running sessions online.

Mat Lazenby, Creative Director, LazenbyBrown

Make the transition to the kind of work you really want to be doing. Create an edge to help you win and influence pitches.

I know how it is to run a small agency and build your business one client at a time, this process changed the way we think about design, about authenticity and the personality of brands. This process took us from supplier to consultant and gave us the breathing space to create the work we'd always wanted to with clients who are invested in the creative process like never before.